Our Ideas - Content Marketing

These are the posts from the Our Ideas section that have been tagged with Content Marketing.

To see all tags used in our posts, click here.

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Top 7 Trends in Pharma Marketing for 2015

Blue Latitude Health | 12th January 2015

Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

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Top 7 key takeaways from Festival of Marketing 2014

Blue Latitude Health | 25th November 2014

Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.

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blue-latitude-health-ipad-millennials

What can Pharma learn from Millennials?

Mette Kudahl | 4th September 2014

Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.

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Why your multichannel strategy isn't delivering results

Guest Blogger | 17th October 2013

Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.

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