These are the posts from the Our Ideas section that have been tagged with Content Marketing.
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| 25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
| 4th September 2014
Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.
| 17th October 2013
Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.