Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

Filter articles

Filter articles

blue-latitude-health-paper-balls-on-coral-background-time-to-rethink-insight

Should we rethink ‘insight’ in healthcare?

Martine Leroy | 20th January 2016

Like other sectors, healthcare relies on insight. Therefore, it isn’t immune to the factors that affect the likelihood of a business to reach meaningful insight.

Head of Insight Martine Leroy explains why it's time to rethink what 'insight' means in healthcare.

read more

surfing-healthcare-disruption-tsunami-blue-latitude-health

How to surf the healthcare disruption tsunami

James Atherton | 12th January 2016

Moving into 2016, we want to draw the focus to the issue of tangibly defining value in healthcare innovation and ensuring that the services that pharma and healthcare brands are developing are actually taken up and implemented. Managing Consultant James Atherton talks through some tangible tips for businesses and brands looking to surf the wave of disruption in 2016.

read more

globes-map-wood-table-photograph

Regional campaigns: Improving local uptake while staying on-message

Dolan Desai | 22nd October 2015

Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and systems can be so variable and complicated. Account Director Dolan Desai talks us through five core considerations that will allow you to maximise impact across a region through coherent execution.

read more

insight-lens-camera-focus-path

10 tips for developing insightful pre-launch positioning

Martine Leroy | 8th October 2015

By getting your positioning right, you can build the motivational, aspirational, and resonant brand story and messaging that will allow your product to become a brand. Head of Insight Martine Leroy delivers her top tips on how to keep insight at the centre of your positioning to best support your brand.

read more

sketchnote-blue-latitude-health-portfolio-planning

Bigger than brand: Portfolio positioning for pharma

Jenna Earl | 29th September 2015

With pharma in the midst of a patent cliff, portfolios of treatments are becoming more and more common, and the need for a clear co-positioning strategy has never been greater.

Head of Brand Strategy Jenna Earl talks us through the three most important things to understand about portfolio positioning in pharma.

read more

clinic-medical-scientist-medicine-lab

Tackling biosimilars – how to handle the threat to pharma brands

Mark Assenti | 23rd September 2015

Recently, Blue Latitude Health worked with a global pharmaceutical brand to develop a strategy for dealing with the introduction of biosimilars to the market. Their product, a treatment in the gastroenterology therapy area, had recently come off patent and a biosimilar was about to launch. Strategy Consultant Mark Assenti talks through three key points for developing a strategy to tackle biosimilars.

read more

patient-centricity-elisa-del-galdo-blue-latitude-health

Patient-centricity: Navigating away from the centre

Elisa del Galdo | 15th September 2015

Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.

read more

one-way-road-sign-sepia-tone-photo

How to nail pre-launch positioning in pharma

Matt Bolton | 22nd July 2015

Recently, we’ve worked across multiple brands in oncology on launch and pre-launch strategy, which raises a unique set of challenges in a competitive and highly regulated market. Matt Bolton, Head of Commercial, takes us through the three key points to keep in mind when developing a pharmaceutical pre-launch positioning strategy.

read more

stock-photo-woman-typing-keyboard-desk-writing

Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

read more

callbox-phones-yellow-wall-payphones-photo

Innovating with what you have: Better healthcare with existing technology

Will Taylor | 25th June 2015

The healthcare industry has traditionally been slow to adopt new technologies. This may be due to patient ability or an industry aversion to early adoption, but there is another, often overlooked option available: using existing, established technology to improve patient outcomes through innovative services. Account Executive Will Taylor talks us through a case study in applying established technology to healthcare problems in an innovative way.

read more