Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Review of UX Camp London 2014

Blue Latitude Health | 2nd April 2014

Blue Latitude Health attended UX Camp London 2014 in East London; this is a discussion of the key points and ideas that came out of that event.

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The patient information journey

Blue Latitude Health | 26th March 2014

Elisa del Galdo and Anna Tamasi distilled the findings of research with diabetes and cancer patients to create a high level patient information journey, mapping out the patient’s information seeking behaviour. Read more about the process and download the full journey map here.

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Creating localised services that meet real needs

Blue Latitude Health | 20th March 2014

Paul Midgley is interviewed by Kate from CreatHealth.io about the implementation of NHS Flo, a telehealth tool, in Rushcliffe and his thoughts on whether pharma has a place in supporting and engaging patients and developing healthcare services.

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Is the future of pharma marketing in our DNA?

Mark Assenti | 17th February 2014

Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.

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Five pillars of pharma multichannel excellence

Blue Latitude Health | 16th December 2013

Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.

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Make things simple for your customer – it’s not hard

Blue Latitude Health | 21st October 2013

An overview of the simple rules that the Government Digital Service used to develop the new gov.uk website - a user-centred approach to creating a joined-up digital service to serve a diverse population. (From their Festival of Marketing 2013 talk.)

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Why your multichannel strategy isn't delivering results

Guest Blogger | 17th October 2013

Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.

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How to prioritise your multichannel marketing

Blue Latitude Health | 12th June 2013

Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.

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Pharma's informational source shift: from marketing to medical

Blue Latitude Health | 21st May 2013

There has been an increase in prominence of medical information within the healthcare communications mix in 2013. In this article, we dive a bit deeper into the three key trends driving this increase.

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