Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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How to find the ROI in multichannel marketing

Blue Latitude Health | 31st July 2014

Proving ROI has been the main challenge to 28% of pharma executives in 2014. In the same way that digital is no longer an add-on to traditional marketing, ROI should be considered throughout the multichannel planning process and not just as a metric-focused process that is bolted on at the end of your multichannel planning. Read on for more.

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Customer is King: producing products that patients want

Blue Latitude Health | 24th July 2014

Harry Crook, from HA Crook Pharmacy Limited, talks about the importance of providing a patient-centric experience.

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UX: the importance of inclusive design

Blue Latitude Health | 10th July 2014

Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Read on for more on accessibility and inclusive design.

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How to create a holistic view of your customers' experience

Blue Latitude Health | 1st July 2014

After years of “product-centricity”, pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. Read more for an overview of the customer-centric approach.

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How to make private content available in search engines

Guest Blogger | 16th June 2014

One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. Guest blogger Alec Cochrane discusses how to tackle this challenge.

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How do you change your customers' motivation and behaviour?

Blue Latitude Health | 4th June 2014

Many of our clients ask us to help them understand how they, as a service provider, can more effectively inform and educate their customers. But how do you successfully motivate the customer to want to change their behaviour? We talk through best practice in this blog.

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Cognitive technology: is this the future of healthcare?

Blue Latitude Health | 22nd May 2014

Artificial intelligence (AI) used to be a thing of science-fiction; now it is most definitely a part of our reality. How can a non-human entity help with the advancement of healthcare? In this blog, we explore the recent trends and innovations in AI for healthcare.

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Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

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How Lloyds Pharmacy understands patient needs and designs user centered services

Blue Latitude Health | 17th April 2014

Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.

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The revolution of wearable technology

Anna Tamasi | 14th April 2014

CX Consultant Anna Tamasi takes a look at the wearable technology market in 2014 and why it's important for healthcare companies to take notes. A sketchnote from Camp Digital 2014 is available to download here, too.

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