Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

Filter articles

Filter articles

artificial-intelligence-illustration-AI

Cognitive technology: is this the future of healthcare?

Blue Latitude Health | 22nd May 2014

Artificial intelligence (AI) used to be a thing of science-fiction; now it is most definitely a part of our reality. How can a non-human entity help with the advancement of healthcare? In this blog, we explore the recent trends and innovations in AI for healthcare.

read more

Blue Latitude Health - primary fields stock image

Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

read more

Blue Latitude Health - stock image - primary mountain

How Lloyds Pharmacy understands patient needs and designs user centered services

Blue Latitude Health | 17th April 2014

Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.

read more

Blue Latitude Health stock image - tertiary sea

The revolution of wearable technology

Anna Tamasi | 14th April 2014

CX Consultant Anna Tamasi takes a look at the wearable technology market in 2014 and why it's important for healthcare companies to take notes. A sketchnote from Camp Digital 2014 is available to download here, too.

read more

Blue Latitude Health - stock image - tertiary fields

What happens when 200 analytics consultants meet in London?

Blue Latitude Health | 8th April 2014

A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.

read more

Blue Latitude Health - stock summary - tertiary desert

Review of UX Camp London 2014

Blue Latitude Health | 2nd April 2014

Blue Latitude Health attended UX Camp London 2014 in East London; this is a discussion of the key points and ideas that came out of that event.

read more

Blue-Latitude-Health stock image - secondary mountains

The patient information journey

Blue Latitude Health | 26th March 2014

Elisa del Galdo and Anna Tamasi distilled the findings of research with diabetes and cancer patients to create a high level patient information journey, mapping out the patient’s information seeking behaviour. Read more about the process and download the full journey map here.

read more

Blue Latitude Health - stock - tertiary image - mountains

Creating localised services that meet real needs

Blue Latitude Health | 20th March 2014

Paul Midgley is interviewed by Kate from CreatHealth.io about the implementation of NHS Flo, a telehealth tool, in Rushcliffe and his thoughts on whether pharma has a place in supporting and engaging patients and developing healthcare services.

read more

lightbulb-dna-photo

Is the future of pharma marketing in our DNA?

Mark Assenti | 17th February 2014

Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.

read more

5-pillars-multichannel-excellence

Five pillars of pharma multichannel excellence

Blue Latitude Health | 16th December 2013

Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.

read more