Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
| 10th July 2014
Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Read on for more on accessibility and inclusive design.
| 1st July 2014
After years of “product-centricity”, pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. Read more for an overview of the customer-centric approach.
| 16th June 2014
One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. Guest blogger Alec Cochrane discusses how to tackle this challenge.
| 4th June 2014
Many of our clients ask us to help them understand how they, as a service provider, can more effectively inform and educate their customers. But how do you successfully motivate the customer to want to change their behaviour? We talk through best practice in this blog.
| 22nd May 2014
Artificial intelligence (AI) used to be a thing of science-fiction; now it is most definitely a part of our reality. How can a non-human entity help with the advancement of healthcare? In this blog, we explore the recent trends and innovations in AI for healthcare.
| 19th May 2014
Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.
| 17th April 2014
Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.
| 8th April 2014
A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.