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| 18th September 2014
The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma's marketing community who were all keen to learn how to enhance their current multichannel strategy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter:
Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma #e4pMCM #e4pVAS pic.twitter.com/BDtdB2kThu — PharmaTelevision (@PharmaTV) September 17, 2014
People still think bad pharma, but there is opportunity to build trust using digital data. Context and strategy is crucial, hears #e4pMCM — Selina McKee (@PTSelinaMcKee) September 17, 2014
#e4pmcm @SusSchaeffer pointing out we hide behind regulation. Eg. In SM listening — Kay Wesley (@KayWesley) September 18, 2014
Chris Metzger says "Your desk is the worst place from which to view the world" - totally agree #e4pMCM — Beth Moore (@BethLMoore) September 18, 2014
Ben from @bmorecreative24 discussing (and wearing!) how google glass & wearable tech will change healthcare #e4pMCM pic.twitter.com/ddqiTU7ksY — Polly Lutter (@polwar13) September 17, 2014
Interesting that GPs are looking for similar information/capabilities in different places. Some inefficiencies being discussed. #e4pMCM — Gareth Dabbs (@garethdabbs) September 18, 2014
A key way patients make decisions about their therapies is by talking to each other #e4pMCM — ThePharmaLetter (@ThePharmaLetter) September 18, 2014
"If it's not improving the experience why are we doing it?" says @PharmaCXM. Great question #e4pMCM — Rebecca Belton (@beckybelton) September 17, 2014
GP says 'I'm a human being not a segment'-be open & transparent,allow us to be professionals & balance risks & benefits #e4pMCM — Julie O'Donnell (@julieodonn) September 18, 2014
Best session yet - 2 UK GPs talking about value of reps, digital, MCM: "focus on confidence transfer - not how great your drug is" #e4pMCM — Polly Lutter (@polwar13) September 18, 2014
#e4pmcm iPad detailing cannot replace experience and knowledge from reps - just being there to navigate the slides is not the way forward. — Chris Wade (@wadoinlondon) September 18, 2014
'Why can't I speak to the person who knows most about the medication' very true. #e4pMCM — Gareth Dabbs (@garethdabbs) September 18, 2014
Another wow experience here at #e4pMCM: pfizer showing results from remote rep project! Go figure!! pic.twitter.com/8Lg6dMPpBX — Susanne Schäffer (@SusSchaeffer) September 17, 2014
Patient panel: it doesn't matter thru what channel we communicate - we have try the patients shoes #e4pMCM — Nataliya Andreychuk (@nataliaand) September 18, 2014
There's no denying that the main topic for discussion at the conference was around patient-centricity and the importance of finding out what is it that your customer needs, before designing a product or service for them.
| 12th April 2017
Cultural context is everything when you’re working with teams from a different background to your own. Senior Associate UX Researcher Dorottya Okros talks through the common communication and negotiation pitfalls of working with Eastern Europe and the CIS for British presenters.
| 5th April 2017
Channel strategy has long been a hot topic for pharma and is often regarded as the answer to many of today’s marketing challenges. Head of Brand Strategy Jenna Earl discusses these challenges faced by pharmaceutical marketers today, and if channel disruption is really the answer.
| 29th March 2017
Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.