this article has been archived; content may be out of date.

#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma's marketing community who were all keen to learn how to enhance their current multichannel strategy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter:

Join it all together so that you can make decisions based on the evidence. #e4pmcm pic.twitter.com/yKwTZGWeYo — Wilf ILIFFE (@wilf66) September 17, 2014

There's no denying that the main topic for discussion at the conference was around patient-centricity and the importance of finding out what is it that your customer needs, before designing a product or service for them.

If you’d like to discuss how we can help you meet your own challenges, call us on +44 203 328 1840 or contact us via email at hello@bluelatitude.com

How to plan, execute and refine an excellent congress experience

Dolan Desai, Dale Choate | 21st June 2017

Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here Dolan Desai and Dale Choate give you the practical tools and tips you need to create a leading congress experience.

read more

US Capitol dome

21st Century Cures Act: a commercial perspective on how the new FDA regulation could revolutionise use of RWE and analytics in healthcare

David Cooney | 15th June 2017

The 21st Century Cures Act was signed into law last December during the Obama administration. It brings numerous changes to the US drug development landscape, impacting patients, academia, research institutions, and industry. Over the last number of months Blue Latitude have been engaging with US pharma companies to help our clients understand its implications and how it could be leveraged.

read more

surfer-perspective-4-executional-excellence

The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health | 23rd May 2017

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works. 

read more