Forward focussed thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Why we work

Fred Bassett | 20th July 2016

A personal look at the drive and motivations behind our work at Blue Latitude Health from co-founder and Head of Strategy Fred Bassett.

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Alzheimer's: the numbers we cannot forget

David Cooney | 19th July 2016

In the last 13 years, only one new drug has been approved for patients with Alzheimer's Disease. The most recently approved drug was in 2014, bringing the total number of agents approved across AD to 5. In this article, Consultant David Cooney explores the success rate of trials in AD and the reasons for this incredulous situation, as well as look at the some of the glimmers of light at the end of the tunnel.

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Biosimilars - the Brexit of the pharmaceutical industry?

Jenna Earl | 13th June 2016

In this article, Senior Consultant Jenna Earl explains what factors influence the uptake of biosimilars in the UK, comparing them to the same principles that help us navigate the complexities of Britain exiting the EU (Brexit).

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Why isn’t your segmentation working?

Frances Hendry | 8th June 2016

Senior Associate Consultant Frances Hendry and Senior Customer Experience Consultant Peter Timmer take a closer look at why audience segmentations usually fail, and how you can make your segmentation actionable so that it can deliver real commercial value.

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The role of empathy in the design of products and services

Peter Timmer | 31st May 2016

In this article, Customer Experience Consultant Peter Timmer talks through what it means to design with empathy for the customer, and why it produces better products and services for pharma and healthcare.

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Experience design of physical spaces: a human-centred approach

Anna Tamasi | 25th May 2016

Good user experience (UX) design considers how people feel about products and services and caters for their needs – and space design works exactly the same way. In this article, Consultant Anna Tamasi highlights the key considerations and best practices for spatial design from a user experience design perspective.

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The special immunotherapy edition of Perspective magazine is live

Blue Latitude Health | 19th May 2016

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

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The difference between market intelligence and design intelligence

Elisa del Galdo | 12th May 2016

In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.

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Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman | 6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

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Understanding personas for healthcare

Martine Leroy | 29th April 2016

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some frequently asked questions about these and other tools used for improving customer engagement.

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