We use a number of different cookies on our site to help us improve the performance of our site.
Our web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
External web services
Some emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous e.g. our newsletter. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information (e.g. to re-email people who didn’t click the first time). If you want to be sure that none of your email activity is tracked, then you should opt out of Blue Latitude Health’s emails.
Surveys & Contests
From time to time our site may request information from users via surveys. Participation in these surveys is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested will include contact information and supplementary information on your professional interests, opinions and preferences (e.g. choice of software, working practices, opinions on industry issues, feedback on the Blue Latitude Health web site). We conduct surveys and use the information to improve customer experience of our website andto obtain feedback on the Blue Latitude Health brand and the services we offer.