UX: the importance of inclusive design

Blue Latitude Health | 10th July 2014

Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. By now, most countries have introduced laws which require all communication to be accessible to people with disabilities; however inclusive design isn't just about removing the barriers that prevent access to websites by people with disabilities. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Simply put: the more accessible your website is, the more people will be able to use it successfully. Accessibility in design is not just about people with permanent disabilities. Other factors needs to be considered such as:

  • elderly users and/or people who are not digital savvy
  • those with temporary disabilities from short-term injuries
  • technical restraints from older devices and browsers
  • mobile device limitations (no Flash player, size of screen, etc.)
  • offline or online access required
  • how the website/app will interact with assistive technology such as: screen magnifiers, screen readers, braille displays, specialist keyboards, mouse substitutes (joysticks, trackballs, touchpads, etc.)

Whatever the end goal is, whether you’re looking for users to complete a purchase, registration, or download, it’s our responsibility as business owners to ensure that everyone can complete that goal successfully. User-centric design is vital, apart from being a legal requirement, it also ensures that your digital assets provide the best quality experience for all users, which is why accessibility should be firmly embedded into all stages of your design process. There are other benefits to improved website accessibility, namely: reduced page sizes mean faster loading times, improved SEO which can help with higher organic rankings, and kudos from the online community (which can only help boost your brand reputation).

Let’s talk

If you’d like to discuss how we can help you meet your own challenges, call us on +44 203 328 1840 or email us at hello@bluelatitude.com.

 

Read more about human-centred design in issue 2 of Perspective magazine.

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Natasha Cowan | 18th April 2018

Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.

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Customer journeys: a tool for behaviour change

Natasha Cowan, Elisa del Galdo | 13th April 2018

In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.

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Perspective on the power of insight

Blue Latitude Health | 4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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