| 10th July 2014
Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. By now, most countries have introduced laws which require all communication to be accessible to people with disabilities; however inclusive design isn't just about removing the barriers that prevent access to websites by people with disabilities. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Simply put: the more accessible your website is, the more people will be able to use it successfully. Accessibility in design is not just about people with permanent disabilities. Other factors needs to be considered such as:
Whatever the end goal is, whether you’re looking for users to complete a purchase, registration, or download, it’s our responsibility as business owners to ensure that everyone can complete that goal successfully. User-centric design is vital, apart from being a legal requirement, it also ensures that your digital assets provide the best quality experience for all users, which is why accessibility should be firmly embedded into all stages of your design process. There are other benefits to improved website accessibility, namely: reduced page sizes mean faster loading times, improved SEO which can help with higher organic rankings, and kudos from the online community (which can only help boost your brand reputation).
If you’d like to discuss how we can help you meet your own challenges, call us on +44 203 328 1840 or email us at email@example.com.
| 11th January 2018
Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.
| 4th January 2018
Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.
| 5th December 2017
Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.