| 25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
The FOM event is all about educating, inspiring, celebrating and empowering today’s modern marketers to rise to the challenge of change. There were some big named brands speaking throughout the day, as well as some celebrities and household names. Sir Bradley Wiggins (CBE) was interviewed by SKY broadcaster Dermot Murnaghan about the transformation of cycling and how his story has helped shaped this.
N-Dubz singer turned X Factor judge Tulisa Contostavlos and model/TV presenter Amy Willerton joined Rafeel McDonnell (CAA) to discuss how to manage a celebrity brand in today's real-time environment. Other familiar faces giving talks included: Professor Green (Stephen Mandleson), and spin doctor Alastair Campbell.
Sonia Carter, Head of Digital and Social Media at Mondelez International gave a great presentation on digital storytelling at scale, how the storytelling aspect it crucial to building your brand's story, and not just trying to recruit an army of fans (although if the latter follows as a result of your awesome storytelling, then all the better). Check out the sketchnote we did of the Mondelēz content talk 'Digital storytelling at scale':
It was great to attend an event that focuses on marketing across multiple sectors; delivering the message on how brands can stay ahead of the trends and reach people. Even though the industry examples differ, all the attendees of the various talks were furiously jotting down notes, as they applied the examples to their own business needs. FOM14 created a platform for marketers to get started on a truly transformed marketing strategy that they could go away and implement straight away.
There were a number of key takeaways from the event, however the underlying message seemed to be around how to tell your story well, and how to measure the ROI of your content marketing, whether that be: converts into leads, newsletter subscriptions, or final sales.
| 11th January 2018
Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.
| 4th January 2018
Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.
| 5th December 2017
Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.