The special immunotherapy edition of Perspective magazine is live
| 19th May 2016
As a creative marketing consultancy, we have a unique perspective on the challenges facing the broad range of stakeholders in the healthcare and pharma industry. As such, we've created this magazine to explore those challenges in depth from a variety of viewpoints.
In this supplementary issue, we’re taking a special look at immunotherapies, and more specifically, the growing buzz around “immuno-oncology” therapies. At the time of publication, Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we’ve pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.
The immunotherapy special issue covers:
- Immunology in oncology as a therapy area – what it is, how it works, and where it’s heading from a medical and commercial point of view.
- Key insights around positioning immuno-oncology products based on our hands-on experience working in this area.
- What new immunotherapies in oncology mean for cancer patients and the doctors who would prescribe them, and in turn, what that means for pharma.
- The immuno-therapy patient experience as a customer journey.
Click the button below to enter your details and receive your digital copy.
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
| 18th April 2018
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.
Customer journeys: a tool for behaviour change
| 13th April 2018
In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.
Perspective on the power of insight
| 4th April 2018
Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.