The 2017 trends issue of Perspective magazine is live

Blue Latitude Health | 9th January 2017

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

 

In this issue, we’ll cover:

  • How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
  • The rise of the patient expert and the systematic barriers to innovation in healthcare
  • How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
  • What the changing role of the expert relationship in healthcare means for patients and customer-centricity
  • How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

 

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What does programmatic advertising mean for your pharma marketing strategy?

Jiayi Chen | 11th January 2018

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

 

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How to measure marketing success: profit vs ROI

Paul Townley-Jones | 4th January 2018

Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.

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Warning signs: making the most of multichannel marketing

Chris Ross | 5th December 2017

Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.

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