The 2017 trends issue of Perspective magazine is live

Blue Latitude Health|9th January 2017

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

 

In this issue, we’ll cover:

  • How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
  • The rise of the patient expert and the systematic barriers to innovation in healthcare
  • How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
  • What the changing role of the expert relationship in healthcare means for patients and customer-centricity
  • How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

 

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Mastering the precision medicine opportunity

David Cooney|16th August 2018

The rise of precision medicine will transform the pharma business model, challenging the way we commercialise therapies. BLH Senior Consultant and precision medicine expert David Cooney, reveals how you can plan for this change.

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What makes a mental health professional recommend a CBT app?

Natasha Cowan, Amit Sheinholtz|6th August 2018

Senior Associate UX Consultant Amit Sheinholtz was recently awarded City University’s prestigious prize for Outstanding Project of the Year. BLH caught up with him to get the inside scoop on his master’s thesis on mental health apps and what it takes to create excellent research

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