How We Think - User Research

These are the posts from the How we think section that have been tagged with User Research.

To see all tags used in our posts, click here.

Insight-for-strategy-that-delivers_Blue-Latitude-Health_camera-lenses-focus

Insight for strategy that delivers

Martine Leroy, Matt Bolton | 5th April 2016

Healthcare is changing. Developments in treatments are taking place faster than ever, more stakeholders are involved in making decisions around treatments, and these stakeholders have different, sometimes conflicting needs. In this context, insight is key to effective marketing in meeting the challenge to deliver value to an ever-broadening range of stakeholders.

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going-for-gold-blue-latitude-health-research-insight

Going for Gold: How evidence-based research helps you achieve excellent customer experience

Martine Leroy | 28th April 2015

Martine Leroy and Elisa del Galdo break down what customer experience research is, and why it’s important for pharma companies to employ it in the development of customer-centric products and services.

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