These are the posts from the How we think section that have been tagged with Marketing Automation.
To see all tags used in our posts, click here.
| 8th September 2014
Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.