These are the posts from the How we think section that have been tagged with Customer Experience.
To see all tags used in our posts, click here.
| 18th October 2017
In part one of a series on customer insight and behaviour change, Martine Leroy reveals a behaviour framework for gathering sharp insights used to help brand managers and marketers achieve their business goals and create a customer-centric strategy.
| 28th July 2017
Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.
| 21st June 2017
Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here Dolan Desai and Dale Choate give you the practical tools and tips you need to create a leading congress experience.
| 29th March 2017
Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.
| 8th June 2016
Senior Associate Consultant Frances Hendry and Senior Customer Experience Consultant Peter Timmer take a closer look at why audience segmentations usually fail, and how you can make your segmentation actionable so that it can deliver real commercial value.
| 31st May 2016
In this article, Customer Experience Consultant Peter Timmer talks through what it means to design with empathy for the customer, and why it produces better products and services for pharma and healthcare.
| 25th May 2016
Good user experience (UX) design considers how people feel about products and services and caters for their needs – and space design works exactly the same way. In this article, Consultant Anna Tamasi highlights the key considerations and best practices for spatial design from a user experience design perspective.
| 19th May 2016
Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.
| 12th May 2016
In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.
| 7th March 2016
Within the pharma and healthcare industry, the introduction of a user-centred approach that incorporates best practice user experience research and design is still rare. Often the world of user experience (UX), its activities, methods, and deliverables are not well understood within this industry.
In this article, Head of Customer Experience Elisa del Galdo breaks down how to understand the return on investment of user experience methodology.