How We Think - Customer Engagement

These are the posts from the How we think section that have been tagged with Customer Engagement.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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A unique tool for turning data into brand strategy

Martine Leroy|26th November 2018

Head of Insight Martine Leroy, uses her 25+ years’ experience to develop an exclusive perceptual framework for research design and analysis, which generates a deeper understanding of customer needs and the changing market dynamics.

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Genetic counsellors: the new healthcare influencers?

Natasha Cowan|28th August 2018

Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients.

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The big question: are you faking your innovation?

Elisa del Galdo|23rd August 2018

Director and Head of Customer Experience Elisa del Galdo reveals the meaning of innovation and why creating a cutting-edge solution is much easier than you think.

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Medopad: the up and coming unicorn transforming remote patient monitoring

Natasha Cowan|14th August 2018

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

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What makes a mental health professional recommend a CBT app?

Natasha Cowan, Amit Sheinholtz|6th August 2018

Senior Associate UX Consultant Amit Sheinholtz was recently awarded City University’s prestigious prize for Outstanding Project of the Year. BLH caught up with him to get the inside scoop on his master’s thesis on mental health apps and what it takes to create excellent research

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Successful brands tell stories

Martine Leroy|25th July 2018

Creating a strong brand story is the first step in developing a successful pharma brand. Here, Head of Insight Martine Leroy and Jocelyn Coutinho reveal the tools and techniques they use to create a narrative that makes an impact.

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Trending: using social media to understand your pharma market

Jiayi Chen|25th June 2018

Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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Personas: a top tool for personalising pharma marketing campaigns

Natasha Cowan|8th May 2018

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

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