How We Think - Business Research

These are the posts from the How we think section that have been tagged with Business Research.

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Delivering-better-edetail-ucd-methodology-Blue-Latitude-Health-blueprints

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman, Anna Tamasi | 6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

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Going for Gold: How evidence-based research helps you achieve excellent customer experience

Martine Leroy | 28th April 2015

Martine Leroy and Elisa del Galdo break down what customer experience research is, and why it’s important for pharma companies to employ it in the development of customer-centric products and services.

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