How We Think - Best Practice

These are the posts from the How we think section that have been tagged with Best Practice.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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What everyone forgets about good organisational change in pharma

Natasha Cowan, Daphne Chung|11th October 2018

Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account.

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The big question: are you faking your innovation?

Elisa del Galdo|23rd August 2018

Director and Head of Customer Experience Elisa del Galdo reveals the meaning of innovation and why creating a cutting-edge solution is much easier than you think.

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Does your medical information service work for your users?

Nilu Davies|27th April 2018

Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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Orello: a tool to change the conversation about prostate cancer

Blue Latitude Health|7th February 2018

How we developed a service to facilitate difficult conversations about prostate cancer for patients and their carers.

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How to measure marketing success: profit vs ROI

Paul Townley-Jones|4th January 2018

Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.

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Warning signs: making the most of multichannel marketing

Chris Ross|5th December 2017

Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.

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Billboards at Piccadilly Circus

Key principles for developing brand and portfolio messaging

Zoe Bartley, Sarah White|7th July 2017

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

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Blue Latitude Health - branded image - Fields

From mountains of raw data to an engaging story: our experience as BHBIA Analyst Team of the Year finalists

Pany Koizi|8th May 2017

Turning data into a meaningful and engaging story requires both creative and analytical thinking, and this is the exactly the approach we took in this year’s entry to the 'BHBIA Analyst Team of the Year' competition. Here, Pany Koizi outlines the multi-disciplinary approach used in our journey to the finals of the competition.

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