How We Think - Adherence

These are the posts from the How we think section that have been tagged with Adherence.

To see all tags used in our posts, click here.

Is fear an effective driver for behaviour change?

Is fear an effective driver of behaviour change?

Natalie Seebeck | 4th September 2016

Client Lead Natalie Seebeck explains that applying fear-based models in communications can be effective, if the right components are used in the right way.

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Should we rethink ‘insight’ in healthcare?

Martine Leroy | 20th January 2016

Like other sectors, healthcare relies on insight. Therefore, it isn’t immune to the factors that affect the likelihood of a business to reach meaningful insight.

Head of Insight Martine Leroy explains why it's time to rethink what 'insight' means in healthcare.

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Tackling biosimilars – how to handle the threat to pharma brands

Mark Assenti | 23rd September 2015

Recently, Blue Latitude Health worked with a global pharmaceutical brand to develop a strategy for dealing with the introduction of biosimilars to the market. Their product, a treatment in the gastroenterology therapy area, had recently come off patent and a biosimilar was about to launch. Strategy Consultant Mark Assenti talks through three key points for developing a strategy to tackle biosimilars.

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Patient-centricity: Navigating away from the centre

Elisa del Galdo | 15th September 2015

Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.

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Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

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Innovating with what you have: Better healthcare with existing technology

Will Taylor | 25th June 2015

The healthcare industry has traditionally been slow to adopt new technologies. This may be due to patient ability or an industry aversion to early adoption, but there is another, often overlooked option available: using existing, established technology to improve patient outcomes through innovative services. Account Executive Will Taylor talks us through a case study in applying established technology to healthcare problems in an innovative way.

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The ‘digital health revolution’ is here: What pharma needs to know

Simon Young | 24th June 2015

Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.

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How do you solve a problem like non-adherence? (Part II)

Elisa del Galdo | 28th May 2015

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.

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How do you solve a problem like non-adherence?

Elisa del Galdo | 18th May 2015

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how pharma can help to solve the problem.

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Not all data is created equal

Guest Blogger | 19th March 2015

Following on from our Top 7 Trends in Pharma Marketing for 2015 post, it is clear that the pharma marketing trends we expect to transform the healthcare sector are easier said than done.

Aurélie Pols from Mind Your Privacy has written this guest blog to talk about the first steps you need to take when considering data privacy and security.

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