Perspective on the power of insight

Blue Latitude Health|4th April 2018

How well do you know your customers?

Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.

At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.

We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.

Download the magazine to learn:

  • The definition of insight
  • Tools for easily bringing your research to life
  • How to turn data into brand strategy
  • Simple digital analytics tools to take your research to the next level
  • Why social media is crucial for understanding your market
  • 7 tips for user testing
  • The art of storytelling for brands
  • How to change behaviours using customer journeys
  • A top tool for creating personalised campaigns
  • The secret behind true innovation – it's not what you think. 

Q&A with Dr Timothy Vollmer, leading MS Neurologist

Blue Latitude Health|11th December 2018

Blue Latitude Health sits down with key opinion leader and specialist neurologist Dr Timothy Vollmer to better understand the paradigm shift in MS treatment. He explains the challenges neurologists face when making treatment decisions, and why patients need to be treated with more efficacious drugs earlier on.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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Living my best life with multiple sclerosis

Guest Blogger|3rd December 2018

Multi-award-winning advocate and patient engagement champion Trishna Bharadia gives a valuable insight into life with multiple sclerosis. She explains how treatment has changed, how our healthcare systems and pharma can unite to improve quality of life for MS patients today, and why her diagnosis isn’t stopping her achieving her goals.

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