Perspective on the power of insight

Blue Latitude Health | 4th April 2018

How well do you know your customers?

Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.

At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.

We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.

Download the magazine to learn:

  • The definition of insight
  • Tools for easily bringing your research to life
  • How to turn data into brand strategy
  • Simple digital analytics tools to take your research to the next level
  • Why social media is crucial for understanding your market
  • 7 tips for user testing
  • The art of storytelling for brands
  • How to change behaviours using customer journeys
  • A top tool for creating personalised campaigns
  • The secret behind true innovation – it's not what you think. 

Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies

Natasha Cowan | 18th April 2018

Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.

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Customer journeys: a tool for behaviour change

Natasha Cowan, Elisa del Galdo | 13th April 2018

In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.

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Perspective on the power of insight

Blue Latitude Health | 4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

read more