Perspective on the power of insight

Blue Latitude Health|4th April 2018

How well do you know your customers?

Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.

At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.

We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.

Download the magazine to learn:

  • The definition of insight
  • Tools for easily bringing your research to life
  • How to turn data into brand strategy
  • Simple digital analytics tools to take your research to the next level
  • Why social media is crucial for understanding your market
  • 7 tips for user testing
  • The art of storytelling for brands
  • How to change behaviours using customer journeys
  • A top tool for creating personalised campaigns
  • The secret behind true innovation – it's not what you think. 

Medical information in precision medicine

Natasha Cowan|14th June 2018

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

 

read more

Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

read more

Behavioural insights to navigate complex healthcare markets

Martine Leroy|6th June 2018

Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

read more