Perspective on biotech leaders

Blue Latitude Health | 27th November 2017

The future of healthcare starts here...

As 2017 draws to a close we speak to seven biotech leaders, ranging from CEO's to medical information leaders and marketing directors, as well as genomics experts, clinical diagnostic professionals and academics.

In each interview these trailblazers reveal exclusive deep insights into the future of the industry, exploring how changes in pricing, regulation and technological and scientific innovation are transforming the way we view healthcare.

Download the magazine to find out about:

  • Commercialising cutting-edge stem cell therapies
  • The patient-centric heart of the industry
  • The changing role of medical information in precision medicine
  • What commercial innovation really means for biotech companies
  • How to overcome the skills crisis plaguing the sector
  • The future of clinical diagnostics and liquid biopsy
  • Big data, privacy and the rise of genomic testing.
 

Warning signs: making the most of multichannel marketing

Chris Ross | 5th December 2017

Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.

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Perspective on biotech leaders

Blue Latitude Health | 27th November 2017

Seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data. 

 

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Global customer research in healthcare: 10 tips for capturing insights that matter

Martine Leroy | 26th October 2017

What makes a strong brand? One global core coupled with sensitivity to regions and countries. In part two of our series on customer insight and behaviour change, we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.

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