| 27th November 2017
The future of healthcare starts here...
As 2017 draws to a close we speak to seven biotech leaders, ranging from CEO's to medical information leaders and marketing directors, as well as genomics experts, clinical diagnostic professionals and academics.
In each interview these trailblazers reveal exclusive deep insights into the future of the industry, exploring how changes in pricing, regulation and technological and scientific innovation are transforming the way we view healthcare.
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| 5th December 2017
Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.
| 26th October 2017
What makes a strong brand? One global core coupled with sensitivity to regions and countries. In part two of our series on customer insight and behaviour change, we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.