Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies

Natasha Cowan|18th April 2018

Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.

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Customer journeys: a tool for behaviour change

Natasha Cowan, Elisa del Galdo|13th April 2018

In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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Commercial innovation in biotech organisations

Natasha Cowan|13th March 2018

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

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Three videos that will change the way you think about genomics

Natasha Cowan|19th February 2018

We bring you three inspiring videos, which highlight some of the latest innovations in genetic science and technology.  

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Big data, privacy and the rise of genomic testing

Natasha Cowan|15th February 2018

Blue Latitude Health speaks to Johan Christiaanse, Marketing Director at BGI, to find out how the medical profession can overcome one of the major barriers to precision medicine – big data.

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Orello: a tool to change the conversation about prostate cancer

Blue Latitude Health|7th February 2018

How we developed a service to facilitate difficult conversations about prostate cancer for patients and their carers.

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Lynch syndrome: a patient perspective

Costantino Ciotti|1st February 2018

Blue Latitude Health intern Costantino Ciotti gives an insight into life with Lynch Syndrome, a genetic condition associated with colon cancer. Here he explores the patient’s perspective, including treatment options, and gives his advice for healthcare professionals diagnosing patients with a genetic disease.

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What does programmatic advertising mean for your pharma marketing strategy?

Jiayi Chen|11th January 2018

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

 

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How to measure marketing success: profit vs ROI

Paul Townley-Jones|4th January 2018

Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.

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