Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Trending: using social media to understand your pharma market

Jiayi Chen|25th June 2018

Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

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The Challenges Of UX In Healthcare: Technology To Change Lives

Blue Latitude Health|20th June 2018

BLH Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today. 

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Medical information in precision medicine

Natasha Cowan|14th June 2018

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

 

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Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

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Behavioural insights to navigate complex healthcare markets

Martine Leroy|6th June 2018

Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

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Biotech: it's a people business

Natasha Cowan, David Cooney, Ditte Funding|30th May 2018

Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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Speaking out: the struggle for a Polycystic Ovarian Syndrome diagnosis in the UK

Natasha Cowan|14th May 2018

One in 10 women have Polycystic Ovarian Syndrome, however, recent evidence suggests women with gynaecological issues are being failed by the NHS. This honest account of the patient journey for a woman with PCOS highlights the emotional and physical barriers patients’ experience when seeking a diagnosis

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Personas: a top tool for personalising pharma marketing campaigns

Natasha Cowan|8th May 2018

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

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Does your medical information service work for your users?

Nilu Davies|27th April 2018

Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.

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