Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Use of biomarkers in marketing

Mark Assenti | 12th March 2015

The modern pharmaceutical market can be saturated with competing products, from bio-similars, to same in-class, to alternative MoA treatments. Standing out from the crowd can be tough; innovative and patient serving methods of differentiation are hard to come by. 

Consultant Mark Assenti talks through the use of biomarkers in pharma marketing and where it's headed in 2015.

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The elephant in the room

Blue Latitude Health | 19th February 2015

Senior Associate Consultant Mette talks about her role as a carer in her partner's journey as a diabetes patient, and how empowered carers can contribute greatly to patients’ quality of life. 

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How patient outcomes influenced FMCG’s entry into the healthcare market

Mette Kudahl | 5th February 2015

Senior Associate Consultant Mette discusses the influence of the fast-moving consumer goods (FMCG) market, and how risk-sharing agreements and integrated care platforms are progressing in healthcare and pharma.

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Top 7 Trends in Pharma Marketing for 2015

Blue Latitude Health | 12th January 2015

Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

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Step into my Virtual Reality

Blue Latitude Health | 18th December 2014

This week, a group of us left the Blue Latitude Health office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned.

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Hold That Moment: The Magic of Qualitative Research

Martine Leroy | 4th December 2014

Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.

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Top 7 key takeaways from Festival of Marketing 2014

Blue Latitude Health | 25th November 2014

Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.

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How to move your organisation into a cross-channel world

Anna Tamasi | 14th October 2014

CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.

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Empowerment Marketing: Helping Thomas

Martine Leroy | 2nd October 2014

According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.

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An introduction to sketchnotes

Blue Latitude Health | 25th September 2014

During our Thursday sessions, our bi-weekly knowledge sharing sessions, CX Consultant Anna talked about the fundamentals of sketchnoting. Sketchnotes are not just doodles, they're a visual representation of ideas, data maps, wireframes or anything you want. It's an easy way to make your text heavy notes more engaging and visually appealing. 

 

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