|7th February 2018
Last year, Blue Latitude Health partnered with Janssen to launch Orello, a service designed to improve the lives of late-onset prostate cancer patients and their carers. The service was based on understanding patient's unmet emotional and psychological needs.
By grounding the project in detailed insights, we were able to facilitate important but challenging conversations between patients, carers and healthcare professionals.
In January, we presented the service at the PM Society with the below poster, which details the steps we took to support patients and their families, improving their quality of life.
*Click on the poster to expand and print.
|11th June 2018
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.
|6th June 2018
Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.