Orello: a tool to change the conversation about prostate cancer

Blue Latitude Health|7th February 2018

Last year, Blue Latitude Health partnered with Janssen to launch Orello, a service designed to improve the lives of late-onset prostate cancer patients and their carers. The service was based on understanding patient's unmet emotional and psychological needs.

By grounding the project in detailed insights, we were able to facilitate important but challenging conversations between patients, carers and healthcare professionals. 

In January, we presented the service at the PM Society with the below poster, which details the steps we took to support patients and their families, improving their quality of life.  

 

 

*Click on the poster to expand and print. 

Medical information in precision medicine

Natasha Cowan|14th June 2018

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

 

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Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

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Behavioural insights to navigate complex healthcare markets

Martine Leroy|6th June 2018

Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

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