Orello: a tool to change the conversation about prostate cancer

Blue Latitude Health|7th February 2018

Last year, Blue Latitude Health partnered with Janssen to launch Orello, a service designed to improve the lives of late-onset prostate cancer patients and their carers. The service was based on understanding patient's unmet emotional and psychological needs.

By grounding the project in detailed insights, we were able to facilitate important but challenging conversations between patients, carers and healthcare professionals. 

In January, we presented the service at the PM Society with the below poster, which details the steps we took to support patients and their families, improving their quality of life.  

 

 

*Click on the poster to expand and print. 

What everyone forgets about good organisational change in pharma

Natasha Cowan, Daphne Chung|11th October 2018

Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account.

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The outlook for oncology marketing

Fred Bassett, David Cooney|2nd October 2018

Co-founder and Head of Strategy Fred Bassett and Senior Consultant David Cooney give their expert views in the latest MM&M 'Oncology Marketing Perspectives' eBook. Dowload it now to find out what's next for the cancer sector. 

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The dark side of direct-to-consumer genetic tests

Natasha Cowan|28th September 2018

Direct-to-consumer testing is an affordable way to better understand your DNA, but is this a leap forward in innovation or another layer clouding an already complex market? From anxious patients to unnecessary surgeries, we reveal the barriers for healthcare professionals and patients, and how to solve these industry challenges.

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