The Executional Excellence issue of Perspective magazine is live
|23rd May 2017
Blue Latitude Health has spent 14 years building a truly world-class creative marketing consultancy. Combining the best of consultancy and agency to solve the most complex of healthcare challenges at a brand, portfolio and organisational level.
What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. Creating work that stands out is important, but creating work that delivers results is imperative. In this edition, we explore topics around the ‘executional excellence’ theme – creating work that works.
Read more about:
- How to plan and execute the perfect congress experience
- How to find that global sweet spot - international creative work that works
- What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign
- How global organisations can improve the localisation of digital services in pharma
- How we created a properly integrated full-service global team by baking in creative services to our consultancy approach.
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Mastering the precision medicine opportunity
|16th August 2018
The rise of precision medicine will transform the pharma business model, challenging the way we commercialise therapies. BLH Senior Consultant and precision medicine expert David Cooney, reveals how you can plan for this change.
Medopad: the up and coming unicorn transforming remote patient monitoring
|14th August 2018
Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.
What makes a mental health professional recommend a CBT app?
|6th August 2018
Senior Associate UX Consultant Amit Sheinholtz was recently awarded City University’s prestigious prize for Outstanding Project of the Year. BLH caught up with him to get the inside scoop on his master’s thesis on mental health apps and what it takes to create excellent research