Global customer research in healthcare: 10 tips for capturing insights that matter

Martine Leroy | 26th October 2017

What makes a strong brand? One global core coupled with sensitivity to regions and countries. Here we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.

Richer insights

Healthcare markets are evolving and becoming increasingly competitive. Every single customer research project is a precious opportunity to improve understanding, evaluate more precisely, and better support healthcare professionals, patients and caregivers. Insight professionals work closely with brand managers and marketers to uncover deeper, sharper customer insights and differentiate brands, while supporting customer service teams in getting to the heart of customer needs.

The value of global customer research

Global customer research projects emphasise the richness of cultures, contexts and mindsets. They also surface some big, basic questions: what are the meaningful differences between regions and countries? How do local settings and cultures impact the behaviours of healthcare professionals, patients and caregivers? And what does all this mean for developing, protecting, adjusting, and supporting a brand? Here are our 10 tips for ensuring you get the most out of your customer research.

 

Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies

Natasha Cowan | 18th April 2018

Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.

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Customer journeys: a tool for behaviour change

Natasha Cowan, Elisa del Galdo | 13th April 2018

In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.

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Perspective on the power of insight

Blue Latitude Health | 4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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