|26th October 2017
What makes a strong brand? One global core coupled with sensitivity to regions and countries. Here we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.
Healthcare markets are evolving and becoming increasingly competitive. Every single customer research project is a precious opportunity to improve understanding, evaluate more precisely, and better support healthcare professionals, patients and caregivers. Insight professionals work closely with brand managers and marketers to uncover deeper, sharper customer insights and differentiate brands, while supporting customer service teams in getting to the heart of customer needs.
Global customer research projects emphasise the richness of cultures, contexts and mindsets. They also surface some big, basic questions: what are the meaningful differences between regions and countries? How do local settings and cultures impact the behaviours of healthcare professionals, patients and caregivers? And what does all this mean for developing, protecting, adjusting, and supporting a brand? Here are our 10 tips for ensuring you get the most out of your customer research.
|11th December 2018
Blue Latitude Health sits down with key opinion leader and specialist neurologist Dr Timothy Vollmer to better understand the paradigm shift in MS treatment. He explains the challenges neurologists face when making treatment decisions, and why patients need to be treated with more efficacious drugs earlier on.
|10th December 2018
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.
|3rd December 2018
Multi-award-winning advocate and patient engagement champion Trishna Bharadia gives a valuable insight into life with multiple sclerosis. She explains how treatment has changed, how our healthcare systems and pharma can unite to improve quality of life for MS patients today, and why her diagnosis isn’t stopping her achieving her goals.