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#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma's marketing community who were all keen to learn how to enhance their current multichannel strategy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter:

Join it all together so that you can make decisions based on the evidence. #e4pmcm — Wilf ILIFFE (@wilf66) September 17, 2014

There's no denying that the main topic for discussion at the conference was around patient-centricity and the importance of finding out what is it that your customer needs, before designing a product or service for them.

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