At Blue Latitude Health, it’s imperative to our work that we stay on top of all the latest trends in healthcare. It’s also important that we let you know when we don’t buy into the latest thing – we’re not in the business of new for new’s sake.
Here you’ll find our honest commentary, articles, and resources around the trends that the healthcare and pharmaceutical industries are talking about.
| 4th September 2017
The market is noisy with technological advancements presenting opportunities of all shapes and sizes. But where should pharma invest to remain at the forefront of healthcare into the future? Account Director Dolan Desai investigates the prospects for new health technologies.
| 20th July 2017
Account Executive Will Frostick discusses the established treatment model for depression and its limitations, as well as a new entrant poised to revolutionise the field – ketamine.
| 19th May 2017
Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology.
| 23rd March 2017
The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.
| 15th March 2017
Although not without its challenges, the appropriate care and support available to patients with prostate cancer is gradually evolving. Associate Consultant Frances Peters takes a look at the issues and concerns facing the caregivers of those with prostate cancer.
| 22nd February 2017
Founded by Michael Seres in 2011, 11 Health is a connected medical device company currently working to change the lives of patients using stoma bags. Content Marketing Manager Liz Inskip interviews Michael about how patients are changing the role of the expert in healthcare, and the systematic barriers to innovation in healthcare.
| 8th February 2017
When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience the medical condition in their own personal context (patients). Head of Customer Experience Elisa del Galdo talks through how the evolution of the relationship between HCPs and patients is changing the role of the expert in healthcare.