Brand Strategy

At Blue Latitude Health, Brand Strategy encompasses the development and delivery of customer-focused strategies and plans, which create long-term value to patients and brands.

This is where you’ll find our commentary, articles, and resources that relate to those strategies and plans, and the processes behind them.

Billboards at Piccadilly Circus

Key principles for developing brand and portfolio messaging

Zoe Bartley, Sarah White | 7th July 2017

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

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Creative effectiveness: international work that works

Damien Parsonage | 4th July 2017

Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results. 

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Localising digital services in healthcare: efficient and effective adaptation

Elisa del Galdo | 29th June 2017

Head of Customer Experience Elisa del Galdo explains what localisation entails and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of different regions with diverse markets and customers.

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The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health | 23rd May 2017

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works. 

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Molecules in a particle-based vaccine for cancer therapy

Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships

Frances Hendry | 19th May 2017

Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology.

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Blue Latitude Health - branded image - Fields

From mountains of raw data to an engaging story: our experience as BHBIA Analyst Team of the Year finalists

Pany Koizi | 8th May 2017

Turning data into a meaningful and engaging story requires both creative and analytical thinking, and this is the exactly the approach we took in this year’s entry to the 'BHBIA Analyst Team of the Year' competition. Here, Pany Koizi outlines the multi-disciplinary approach used in our journey to the finals of the competition.

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Channelling your inner disruptor

Jenna Earl | 5th April 2017

Channel strategy has long been a hot topic for pharma and is often regarded as the answer to many of today’s marketing challenges. Head of Brand Strategy Jenna Earl discusses these challenges faced by pharmaceutical marketers today, and if channel disruption is really the answer.

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Introducing_orello_Janssen

Using service design to improve patients’ quality of life

Eimear Power | 29th March 2017

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

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Influencer mapping

Influence mapping to improve the efficiency and effectiveness of your messaging

Pany Koizi | 1st March 2017

As companies work to find innovative marketing techniques to cut through the noise, influence mapping has seen an increase in popularity. Associate Consultant Pany Koizi talks through how to get the most out of the influence mapping process.

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Are we harnessing the full emotional power of brand creativity?

Damien Parsonage | 30th September 2016

Creative Director Damien Parsonage breaks down the common misconception that pharma and healthcare marketing for healthcare professionals ought to be entirely scientific and rational. Brands are powerful; here's how to strengthen yours by infusing it with emotion.

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