| 25th September 2014
Anna Tamasi, a CX consultant here at Blue Latitude Health, is responsible for producing the great sketchnotes we have shared over the past year, including one of our most popular downloads the Patient Information Journey.
During a recent Thursday Session - our bi-weekly knowledge sharing sessions - Anna talked through the fundamentals of sketchnoting, and what it entails. Firstly, it's not just about doodling, sketchnotes are a visual representation of ideas, data maps, wireframes, or anything you want. Anna's life as a sketchnote artist began after she found her old notes were too text heavy. Keen to find a way to make them more engaging, and visually appealing, she began sketchnoting.
Allan Paivio's theory of cognition, the dual-coding theory, uses the idea that the formation of mental images supports the learning process. With this in mind, sketchnotes are designed to engage the mind, improve memory and information recall. Sketchnotes aren't about drawing beautiful pictures, they're about sketching down the key points in a format that is easy to digest. They don't have to be perfect, they don't have to be pretty, they just need to transmit ideas.
When preparing your sketchnote for the first time, it's wise to consider the manner in which you'd like to present your data. There's no design you have to follow, just choose the best way for you. Sketchnotes are personal to you, but to help here are some examples of pattern types you could consider using:
Remember, there's no right way to create a sketchnote, just have fun and enjoy!
Typography is at the heart of a sketchnote, there are some great resources online for you to refer to, but the best thing is to practise until you find your style. Other parts of the sketchnote which help make the biggest impact are:
Don't forget to add your twitter username, company name, and sign it!
To get the most out of your sketchnote here are four things you should do:
If you're planning on sketching a talk, Google the speaker beforehand and familiarise yourself with their style, how they deliver their talks, and try to decide ahead of time on the pattern to use.
You don't have to sketch every detail, just capture the information that is meaningful to you. If something made you smile, laugh, or react in any way, then it has resonated and should be included. Sketchnotes are about how you perceive the information being provided to you, and how you want to communicate this. Timing is crucial, if you're half way through the talk and you haven't filled half your paper, then you need to speed up.
Once you've finished your sketchnote you can go back over any areas to add in any shading, correct any errors you made, add colour and give it a final check.
Take a photo, scan it, or make photocopies, or however you're planning to share your sketchnote with the world. When tweeting it use #sketchnotes to gain a wider audience. It's also worth pinning your sketchnotes on Pinterest.
| 11th January 2018
Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.
| 4th January 2018
Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.
| 5th December 2017
Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.