Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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Achieving deep understanding of healthcare customer behaviour

Martine Leroy | 18th October 2017

In part one of a series on customer insight and behaviour change, Martine Leroy reveals a behaviour framework for gathering sharp insights used to help brand managers and marketers achieve their business goals and create a customer-centric strategy. 

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How do you define a biotech company?

David Cooney | 6th October 2017

We ask if the defnition of biotech needs updating as big pharma turns its research and development aims to biological therapies.

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Emerging technologies in biotech

Ditte Funding, Natasha Cowan | 25th September 2017

Associate Consultant Ditte Funding and Content Marketing Executive Natasha Cowan explore the transformative technologies revolutionising the biotech industry, from CAR-T to CRISPR.

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Perspective on biotech

Blue Latitude Health | 14th September 2017

In this supplementary issue of Perspective, we reveal the emerging technologies taking the biotech world by storm and ask if the definition of a biotech organisation needs updating

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Healthcare’s hype cycle: which technologies will stay the course?

Dolan Desai | 4th September 2017

The market is noisy with technological advancements presenting opportunities of all shapes and sizes. But where should pharma invest to remain at the forefront of healthcare into the future? Account Director Dolan Desai investigates the prospects for new health technologies.

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Building a creative marketing consultancy: how we’ve transitioned into a full service global team

Blue Latitude Health | 9th August 2017

In this Q&A, James Atherton, Vice President and Managing Consultant at our New York office, reveals how our NYC and London offices work together and why having a creative services capability has changed the way we deliver strategic work for clients.                  

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Creative effectiveness: how to achieve tangible results

Chris Field | 3rd August 2017

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

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How to build an online medical information service that resonates with your customers

Jiayi Chen | 28th July 2017

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.

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Could ketamine be the next big thing in depression?

Will Frostick | 20th July 2017

Account Executive Will Frostick discusses the established treatment model for depression and its limitations, as well as a new entrant poised to revolutionise the field – ketamine.

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Chrohn's Let's re-write their story

Creativity in a complex landscape: a pharma perspective

Blue Latitude Health | 12th July 2017

Blue Latitude Health interviews Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level at Janssen, to find out his view on what an exceptional creative campaign looks like when working at regional level.

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