Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.
We’re posting all new articles on our parent website fishawack.com
Our parent company Fishawack Health has launched a new magazine with a first issue unpacking rare disease.
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
The landscape of healthcare has changed. So have we.