Philippa Copywriter - Blue Latitude Health

Philippa

Senior Copywriter

Philippa works with the creative services team to develop creative concepts and brand identities, and tie them into medically accurate and engaging campaign content.

As a senior copywriter at Blue Latitude Health, Philippa does a lot of writing (imagine that!). Her work combines solid strategic insight with creative flair to communicate scientific information in a compelling, engaging manner. Her role isn’t all writing, though – she also creates concepts to ensure that a brand’s identity can be rolled out across a wide range of campaign assets.

Philippa’s career in healthcare copywriting has seen her work across endocrinology, rheumatology, dermatology, immunology, gastroenterology and respiratory therapy areas (to name a few). She has done work at global, European and local levels across pre-launch, launch and post-launch communication activities with primary and secondary healthcare professionals, patients, patient advocacy groups, journalists and a range of internal stakeholders.

While she’s spent the last few years in healthcare advertising, she also has a past life in public relations. She gained experience at a number of global network agencies, developing relationships and broad knowledge in healthcare.

Outside the office, Philippa is a keen globe-trotter and has done conservation work with orangutans in Borneo, swum with blacktip sharks in the Galapagos, and befriended a dingo in Australia. Her last trip took her to South America and she’s already planning her next one to Canada with the hope to see a grizzly bear or two. From a distance.

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