Philippa Copywriter - Blue Latitude Health

Philippa

Copywriter

Philippa works with the creative services team to develop creative concepts and brand identities, and tie them into medically accurate and engaging campaign content.

As a copywriter at Blue Latitude Health, Philippa does a lot of writing (imagine that!). Her work combines solid strategic insight with creative flair to communicate scientific information in a compelling, engaging manner. Her role isn’t all writing, though – she also creates concepts to ensure that a brand’s identity can be rolled out across a wide range of campaign assets.

Philippa’s career in healthcare copywriting has seen her work across endocrinology, rheumatology, dermatology, immunology, gastroenterology and respiratory therapy areas (to name a few). She has done work at global, European and local levels across pre-launch, launch and post-launch communication activities with primary and secondary healthcare professionals, patients, patient advocacy groups, journalists and a range of internal stakeholders.

While she’s spent the last few years in healthcare advertising, she also has a past life in public relations. She gained experience at a number of global network agencies, developing relationships and broad knowledge in healthcare.

Outside the office, Philippa is a keen globe-trotter and has done conservation work with orangutans in Borneo, swum with blacktip sharks in the Galapagos, and befriended a dingo in Australia. Her last trip took her to South America and she’s already planning her next one to Canada with the hope to see a grizzly bear or two. From a distance.

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