Launch of a Global Atrial Fibrillation Patient Portal on World Stroke Day

Blue Latitude Health | 29th October 2015

Think Stroke, Think Fast  

Working with the Sign Against Stroke (SAS) Task Force Blue Latitude Health has created a patient-centric portal to provide information on how to manage Atrial Fibrillation (AF) and help prevent AF-related strokes.
We are pleased to announce the launch of Sign Against Stroke a patient and carer centric website for people impacted by AF, on World Stroke Day. The website includes downloadable materials developed by the Sign Against Stroke Task Force to empower patients and their family members. The goal of the new SAS site is to successfully inform and educate people on Atrial Fibrillation, AF-related stroke and the treatment options. The ultimate aim is to empower patients in taking an active role in their health care. During development, Blue Latitude Health focused on understanding the needs and learning journey of people impacted by AF and stroke, and also their carers from pre-diagnosis to treatment. The design was based on an appreciation of how people approach coming to terms with their condition, from both a rational and emotional perspective. This meant not only looking at the types of content, but how content was written, presented, and structured. This approach resulted in relevant information being introduced to patients and carers through compelling Sign Against Stroke infographics, which aim to explain complex concepts in a visual, easily digestible form.

Risk Factors for ischaemic Stroke  


Talking about the portal, leadership from both organisations had the following to say;

“Many people with AF are not aware of their increased risk of stroke. The Sign Against Stroke patient portal (www.SignAgainstStroke.com) is designed to educate patients about managing their risk and to mobilise them to become active partners in their care.” - Mellanie True Hills, CEO of StopAfib.org and co-chair of the SAS Task Force

 

“We are very excited to launch the Sign Against Stroke patient portal on World Stroke Day which we have developed in partnership with the Sign Against Stroke Task Force. This new patient-centric site aims to empower cardiovascular patients and allow them to become a partner in the treatment and management of their condition. She goes on to say, at Blue Latitude Health, we always strive to work with our partners to incorporate the patient and carer perspective to ensure that our solutions are focused on their needs and requirements while taking into consideration our partner’s objectives.” - Elisa del Galdo, Blue Latitude Health’s Head of Customer Experience


About Atrial Fibrillation and Stroke

Atrial Fibrillation (AFib) describes the rapid, irregular beating of the left atrium (upper chamber) of the heart. These rapid contractions of the heart are weaker than normal contractions, resulting in slow flow of blood in the atrium. The blood pools and becomes sluggish and can result in the formation of blood clots. If a clot leaves the heart and travels to the brain, it can cause a stroke by blocking the flow of blood through cerebral arteries. Some people with AFib have no symptoms, but others may experience a fluttering feeling in the area of the chest above the heart, chest pain, light-headness or fainting, shortness of breath, and fatigue.

What is atrial fibrillation?

AFib, which affects as many as 2.2 million Americans, increases an individual’s risk of stroke by 4 to 6 times on average. The prevalence of AFib is expected to increase 2.5 fold to 5.6 million by 2050, reflecting the growing population of elderly individuals. The risk of stroke associated with AFib increases with age.


About www.SignAgainstStroke.com

The content and tools found on SignAgainstStroke.com have been developed by the authors of the Global AF Patient Charter. This Task Force has been coordinated by a secretariat funded by Bayer Healthcare. This website is administrated by Fundacja Udaru Mózgu (The Polish Stroke Foundation), on behalf of the Sign Against Stroke (SAS) Task Force.
 

About StopAfib.org

The mission of StopAfib.org is to improve the quality of life for patients and their families, support the doctor-patient relationship, and wipe out afib-related strokes worldwide. It provides information about atrial fibrillation symptoms, causes, risks, treatments, resources, and the latest afib news and videos. Now the No. 1 Arrhythmia site on the Internet and in the Top 5 Heart Disease sites, StopAfib.org has received the HON Code Seal from the Health on the Net Foundation, signifying a credible, trustworthy medical web site. StopAfib.org CEO and founder, Mellanie True Hills, CSP, is the author of A Woman’s Guide to Saving Her Own Life and has been featured in the NY TimesWashington PostUSA Weekend, and in Heart-Healthy Living, More, and Success magazines.


To hear more about other services we have developed for patients and carers, get in touch with Head of Commercial Matt Bolton at matt.bolton@bluelatitude.net.

 

Rays of Sunshine Time Out London cover - Blue Latitude Health

Does our work, work? #Kisses4Wishes 2 months on

Philippa Barratt | 8th May 2017

Earlier this year, we partnered with Rays of Sunshine Children’s Charity to reinvigorate their #Kisses4Wishes brand and showcase it on the Valentine’s Day edition Time Out London. Here's a look at how our work worked.

read more

Blue Latitude Health - branded icon - creative marketing consultancy healthcare

Co-founder Martin Brass speaking at PM Society event for agencies and procurement in pharma

Blue Latitude Health | 13th April 2017

Co-founder and Managing Director Martin Brass will join a panel of industry speakers at the PM Society event ‘Maximising the agency and procurement relationship in pharma’ on 25th April at the Royal Society of Medicine in London.

read more

#Kisses4Wishes: presenting our work for Rays of Sunshine

Blue Latitude Health | 13th February 2017

We are proud to support Rays of Sunshine, the UK charity working with children and young people with serious or life-limiting illness, by developing a creative concept for the #kisses4wishes campaign. The eye-catching campaign launched today in Time Out London as part of its Valentine’s Day edition, in a specially designed gatefold wraparound cover.

read more