| 26th February 2015
We sat down with our Art Director, Kasia Zygadlewicz, to find out more about what a typical day is like for her at Blue Latitude Health:
I wake up at 7, hit snooze for 15 more minutes and check emails on my phone. This wakes me up.
Morning routine is my favourite part of the day, not to be missed. We like having a proper “family breakfast”. We have boiled eggs with soldiers, sourdough bread toasted to perfection and good coffee. We watch BBC breakfast news and weather and get ready for the long journey on the tube.
I take the Northern line for a very long time which is not too bad as I get to read my Kindle. Sometimes I also listen to podcasts and my fantastically eclectic Spotify playlist, whilst trying to avoid eye contact with women putting their make-up on.
9:30, give or take.
I say good morning to the colleagues around me, check my emails, one more glimpse at the BBC news website and more coffee.
I try to quickly organise myself, make a little list of things to do and get stuck into a one big project or a series of smaller ones I am currently working on.
Sometimes, if a project allows me to listen to anything, I’ll listen to Kevin Smith’s Hollywood Babble-on podcast. On my playlist there is a bit of country, a bit of folk, some funk, some grunge and some musical theatre. It’s a strange mix.
I like having a little walk.
I usually bring in a sandwich or soup. Otherwise I’d get carried away with all the food choices Farringdon has to offer.
Carry on with my work.
Much like the morning, I get stuck into a project I’m currently working on. A highlight of my afternoon is the coffee pot I share with a couple of colleagues around me. We also share some dark chocolate, which is nice.
Getting the right mix of creativity and efficiency right. But I love both aspects of this challenge. I’m lucky to have turned a hobby into a job, so it’s not difficult or incredibly challenging really.
Between 5:30 and 6.
I cook and bake and watch a lot of comedy. My favourite show is Louie by an American stand-up comedian Louie C.K.
I’m addicted to ffffound.com
At Blue Latitude Health, Kasia oversees the art direction for our clients’ projects, including: launch pads, e-detail aids, digital and print sales materials and advertising. She has extensive experience dealing with well-recognised global brands, creating launch campaigns and developing brand guidelines. Kasia is a skilled art director and has been involved in directing numerous photo shoots and films/animations, from story-boarding and initial ideas to post-production.
| 13th April 2017
Co-founder and Managing Director Martin Brass will join a panel of industry speakers at the PM Society event ‘Maximising the agency and procurement relationship in pharma’ on 25th April at the Royal Society of Medicine in London.
| 13th February 2017
We are proud to support Rays of Sunshine, the UK charity working with children and young people with serious or life-limiting illness, by developing a creative concept for the #kisses4wishes campaign. The eye-catching campaign launched today in Time Out London as part of its Valentine’s Day edition, in a specially designed gatefold wraparound cover.