A day in the life of an Art Director

Blue Latitude Health | 26th February 2015

Have you ever wondered what it is like to work at Blue Latitude Health?

We sat down with our Art Director, Kasia Zygadlewicz, to find out more about what a typical day is like for her at Blue Latitude Health:    

What time do you wake up usually?

I wake up at 7, hit snooze for 15 more minutes and check emails on my phone. This wakes me up.

What’s your morning routine? 

Morning routine is my favourite part of the day, not to be missed. We like having a proper “family breakfast”. We have boiled eggs with soldiers, sourdough bread toasted to perfection and good coffee. We watch BBC breakfast news and weather and get ready for the long journey on the tube.

How do you get to work?

I take the Northern line for a very long time which is not too bad as I get to read my Kindle. Sometimes I also listen to podcasts and my fantastically eclectic Spotify playlist, whilst trying to avoid eye contact with women putting their make-up on.

What time do you usually arrive in the office?

9:30, give or take.

What’s the first thing you usually do when you sit at your desk?

I say good morning to the colleagues around me, check my emails, one more glimpse at the BBC news website and more coffee.

What’s a typical morning for you?

I try to quickly organise myself, make a little list of things to do and get stuck into a one big project or a series of smaller ones I am currently working on.

What music do you listen to whilst working?

Sometimes, if a project allows me to listen to anything, I’ll listen to Kevin Smith’s Hollywood Babble-on podcast. On my playlist there is a bit of country, a bit of folk, some funk, some grunge and some musical theatre. It’s a strange mix.

Do you work through lunch or go out?

I like having a little walk.

Do you buy lunch daily or bring something in?

I usually bring in a sandwich or soup.  Otherwise I’d get carried away with all the food choices Farringdon has to offer.

What’s the first thing you do after lunch?

Carry on with my work.

What’s a typical afternoon for you?

Much like the morning, I get stuck into a project I’m currently working on. A highlight of my afternoon is the coffee pot I share with a couple of colleagues around me. We also share some dark chocolate, which is nice.

What are the common challenges you face each day?

Getting the right mix of creativity and efficiency right. But I love both aspects of this challenge. I’m lucky to have turned a hobby into a job, so it’s not difficult or incredibly challenging really.

What time do you typically finish work?

Between 5:30 and 6.

How do you unwind from a day at work?

I cook and bake and watch a lot of comedy. My favourite show is Louie by an American stand-up comedian Louie C.K.

What are your must-read websites that you visit daily?

I’m addicted to ffffound.com  

 

Kasia Zygadlewicz - Art Director

At Blue Latitude Health, Kasia oversees the art direction for our clients’ projects, including: launch pads, e-detail aids, digital and print sales materials and advertising. She has extensive experience dealing with well-recognised global brands, creating launch campaigns and developing brand guidelines. Kasia is a skilled art director and has been involved in directing numerous photo shoots and films/animations, from story-boarding and initial ideas to post-production.

8 things I’ve learned since graduation

Pany Koizi | 4th August 2017

Senior Associate Consultant and millennial Pany Koizi reveals his top lessons learned since leaving university and gives his advice to aspiring consultants in 2017.

read more

Rays of Sunshine Time Out London cover - Blue Latitude Health

Does our work, work? #Kisses4Wishes 2 months on

Philippa Barratt | 8th May 2017

Earlier this year, we partnered with Rays of Sunshine Children’s Charity to reinvigorate their #Kisses4Wishes brand and showcase it on the Valentine’s Day edition Time Out London. Here's a look at how our work worked.

read more

Blue Latitude Health - branded icon - creative marketing consultancy healthcare

Co-founder Martin Brass speaking at PM Society event for agencies and procurement in pharma

Blue Latitude Health | 13th April 2017

Co-founder and Managing Director Martin Brass will join a panel of industry speakers at the PM Society event ‘Maximising the agency and procurement relationship in pharma’ on 25th April at the Royal Society of Medicine in London.

read more