Strategy Director


Victoria is passionate about the commercial success of brands and turning strategic ideas into a reality that benefits organisations and the people they serve now and in years to come.

As a Consultant currently focusing on an Agency of Record account, Victoria ensures the realisation of the brand vision across multiple indications.

She previously worked as a Senior Planner at TBWA/WorldHealth for more than 5 years, where she worked on a number of local and regional global healthcare accounts.

Her clients spanned a range of healthcare areas including respiratory, oncology, endocrinology, infectious disease, microbiology, diagnostics, ophthalmology, haematology, and psychiatry.

Prior to this, she completed the Omnicom Accelerate Graduate Programme where she worked across several agencies during a 16-month period. This gave her the opportunity to experience diverse agency functions including market access, PR, digital and direct marketing, advertising, and market research.

Victoria is excited about the dynamic shifts taking place in the healthcare industry today. She is passionate about the increasingly holistic nature of healthcare needs and the growth of technology in the industry, feeling this provides the perfect opportunity to make people happier and healthier than ever before.

While science is at the core of healthcare, she is inspired by the creative direction the industry is taking, and she loves being part of that change.

Outside of work she likes to socialise and keep fit by practicing yoga. She is a keen pianist and enjoys cooking, baking and visiting her homeland of Scotland whenever she can.

Meet the rest of our Consultants

The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

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