As a Senior Consultant Katerina is responsible for guiding the strategic thinking and planning for one of Blue Latitude Health’s Agency of Record accounts.
Katerina develops multichannel plans for clients. She has a passion for uncovering insights to inform the planning of brand strategies and using them to help change beliefs and behaviours in healthcare.
Before joining Blue Latitude Health, Katerina worked for various brand and design consultancies where she assessed brand strength and value for clients such as Samsung, Renault and Philips (to name a few). She also led brand architecture work for Arcadis (a Dutch conglomerate).
As a Senior Market Analyst for KPMG Nunwood, Katerina led large-scale quantitative research projects and was responsible for research design, analysis and insights for financial services. She specialised in attitudinal segmentation, customer experience and proposition development for companies including Pfizer, Nutrition Global, Standard Life and Vodafone, to name a few.
Katerina is fluent in Greek and French. Outside of work, she enjoys the outdoors and you’ll often find her trekking or swimming,
