Head of Strategic Planning

blue-latitude-health-consultant-AoifeBACK TO OUR TEAM

Aoife is passionate about creating impactful engagement strategies, based on a deep understanding of the customer.

She has extensive experience in healthcare, having started her career in management consulting in France and subsequently worked in marketing agencies in the UK, with a two-year stint in healthcare publishing in-between.

She plays a key role in developing brand positioning, multichannel plans, and patient and disease pathways for brands, working on a number of Blue Latitude Health’s long-term engagements.

Most recently Aoife helped deliver a global medical project developing a customer journey map for multiple sclerosis and breast cancer.

On her downtime, Aoife is constantly seeking out the best coffee in town, and makes frequent trips home to Ireland and France with her young family.

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The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

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