How We Think - Marketing Automation

These are the posts from the How we think section that have been tagged with Marketing Automation.

To see all tags used in our posts, click here.

What does programmatic advertising mean for your pharma marketing strategy?

Jiayi Chen|11th January 2018

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

 

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How-to-be-an-MCM-Maverick

How to be an MCM Maverick

James Atherton|8th September 2014

Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.

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The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

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